about

Kuwaeru (Adding), Kaeru (Changing), QUAEL (Kuaeru).

Using only a combination of common words, this is indeed the origin of the name QUAEL.

Although 'Adding' and 'Changing' might appear to be just usual unremarkable words if you look at each of them individually, combining them together creates a sound that somehow sounds like Japanese but still sounding like a foreign word somehow at the same time. One may hence feel that it is a mysterious word that is a little different from others.

That exactly is the philosophy of QUAEL.

Adding little ideas or spices into things already in existence and changing it into something that is a little different.

Through such production, we think that it may be good if our products can be a colorful addition to someone's daily life.

Although we are still just a small brand launched recently in March 2014, our bags are all handmade by experienced Japanese craftsmen. Please take pleasure in our unique handmade bags that are carefully made one-by-one.

As a sales promotion tool, QUAEL also seeks to position our products which have excited our customers and we have been involved in other productions other than bags (design, photography, film, music and others) to represent this kind of world-view.